January 1, 2020
- The types of information we collect
- How we use your information
- How we share your information
- How we protect and store your information
- Your rights and choices
- Third-party cookies and other tracking technologies
- California Residents’ Privacy Rights
- How to contact us
The types of information we collect
Information you provide us
Some of the Services may include features or services that allow you to directly provide us with contact information, such as your full name and email address, and other information about you. This includes the following:
- Contact information and any other information you choose to include when you communicate with us, including via email, or respond to our communications.
- Contact information when you subscribe to L&K publications, which includes our newsletters, client advisories, blogs, and other materials.
- When you register for a webinar or event.
- When you inquire about or apply for a position with us.
- When you complete a survey administered by us or a service provider acting on our behalf.
Some of this information may be collected by external parties on our behalf.
You may also choose to submit information about you via other methods, including: (i) interaction with us via social media, including any posts, pictures, videos and messages that you submit to us either via our social media sites (including by use of hashtags associated with us) or our Services; (ii) interaction with our online forums and chat rooms, or by commenting on content posted on our Services; or (iii) in connection with an actual or potential attorney-client relationship with us. If you contact us, we may keep a record of that correspondence and any contact information provided.
Information we automatically collect
When you interact with the Services, certain information about your use of our Services is automatically collected. Much of this information is collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device. This includes the following:
- Details regarding the device you use to interact with some of our Services, such as your IP address, operating system, and browser type.
- Information about how you interact with our publications, including whether you open or click links in any correspondence.
- Information that you make available to us on a social media platform (such as by clicking on a social media icon linked from our Services), including your account ID or username and other information included in your posts.
How we use your information
We may use the information we collect from you for the following purposes:
- To respond to your inquiries or requests for information.
- To provide you with legal and other services, including to take steps to enter into an attorney-client relationship, process payments, and send service communications.
- To manage, operate, and improve the Services and grow our business, including understanding our customer base and the effectiveness of our marketing, events, promotional campaigns, and publications.
- To enable us to interact with you, including to send you newsletters, client advisories, and direct marketing communications and other materials if you consented to us doing so.
- To understand how users use our Services, including by generating and analyzing statistics.
- To evaluate, recruit, and hire personnel.
- To share information with third-party service providers that provide services on our behalf which help us operate and improve our business.
- To comply with legal requirements; to detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal; and protect the rights of L&K, you, or others.
How we share your information
We may share the information we collect as outlined below:
- Service Providers. We engage third-party service providers to perform services on our behalf, such as website, software, or data hosting, content management, database management, technical integration, marketing automation, analytics, site optimization, and payment processing.
- Social Media Platforms. Where you choose to interact with us through social media, your interaction with these programs typically allows the third-party to collect some information about you through cookies they place on your device and other tracking mechanisms. In some cases, the third-party may recognize you through its cookies even when you do not interact with their application. Please visit the third-parties’ respective privacy policies to better understand their data collection practices and controls they make available to you.
- Change of Ownership or Corporate Organization. We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.
- Compliance and Harm Prevention. To comply with applicable law; as provided for under contract; to protect the rights of L&K, you, or others; to respond to requests from law enforcement agencies or other government authorities or third-parties; or as we deem reasonably necessary to provide legal services.
We may also analyze aggregated, de-identified data and share these analyses at our discretion, including with analytics providers to analyze the usefulness and popularity of various web pages on our site.
How we protect and store your information
We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.
If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries. The laws in the U.S. regarding personal information may differ from the laws of your state or country. Any such transfers will comply with safeguards as required by relevant law. By using the Services, you consent to the collection, international transfer, storage, and processing of your data consistent with this Policy.
Your rights and choices
Marketing and other communications
We may send you marketing communications about our products and services, invite you to participate in our events, or otherwise communicate with you for marketing purposes with your consent. If at any time you no longer wish to receive marketing communications from us, you can click the unsubscribe link at the bottom of any email or email us at firstname.lastname@example.org.
Cookies and other tracking technologies
- Site Operations. Enabling features that are necessary for providing you the services on our site, such as remembering your preferences and settings.
- Social Media. Enabling the sharing of content from our Services through social networking and other sites.
How to manage cookies
Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Services may not function properly or be available. You may also be able to opt out of or block tracking by interacting directly with the third-parties who conduct tracking through our Services.
You can find information on how to manage cookie settings on certain browsers via the following links:
- Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Explorer: https://support.microsoft.com/en-us/products/windows?os=windows-10
- Safari: https://support.apple.com/kb/PH21411
- Firefox: https://support.mozilla.org/products/firefox/cookies
- Opera: http://www.opera.com/help/tutorials/security/cookies/
Please note, your browser or device may include “Do Not Track” functionality. At this time, we do not respond to browser “Do Not Track” signals.
Your California Privacy Rights
Persons with disabilities may obtain this notice in alternative format upon request by contacting us at email@example.com or calling 415-357-4600.
California Shine the Light
Residents of the State of California have the right to request information from L&K regarding other companies to whom we disclosed certain categories of information during the preceding year for those companies’ direct marketing purposes. If you are a California resident and would like to make such a request, please email firstname.lastname@example.org or write to us at 1300 Clay Street, Suite 810, Oakland, CA 94612.
California Consumer Privacy Act
The California Consumer Privacy Act (“CCPA”) provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of “Personal Information,” as well as rights to know/access, delete, and limit sharing of Personal Information. The CCPA defines “Personal Information” as “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” Certain information we collect may be exempt from the CCPA because it is considered public information (i.e., it is made available by a government entity) or covered by a specific federal privacy law, such as the Gramm–Leach–Bliley Act, the Health Insurance Portability and Accountability Act, or the Fair Credit Reporting Act.
To the extent that we collect Personal Information that is subject to the CCPA, that information, our practices, and your rights are described below.
Right to Notice at Collection Regarding the Categories of Personal Information Collected
You have the right to receive notice of the categories of Personal Information we collect, and the purposes for which those categories of Personal Information will be used. This notice should be provided at or before the time of collection. The categories we use to describe the information are those enumerated in the CCPA.
- Personal Identifiers:
- We collect your name, phone number, and email address and contact address when you provide it to us while interacting with our Services. We use this information to provide the Services, respond to your requests, and send information and advertisements to you.
- We collect your social media handle and basic account information when you interact with our Services through social media.
- We collect a unique numerical identifier, assigned to you by a first-party cookie, automatically when you use certain Services. We use this information to identify you, provide services to you, prevent fraud, and provide you with relevant information and offers.
- We collect your Social Security Number, Driver’s License Number, or Passport Number under certain circumstances. We use this information to identify you, authenticate and collate information about you, prevent fraud, conduct background checks or other screening activities, and provide services to you.
- We collect your IP address automatically when you use certain Services. We use this information to identify you, measure the effectiveness of online services, applications, and tools, and provide you with relevant information and offers.
- We collect your Device ID automatically when you use certain Services. We use this information to monitor your use and the effectiveness of our Services, to identify you, and to provide you with relevant information and offers.
- Protected Classifications: We may collect your age, gender, race, ethnic origin, disability status, and sexual orientation. We use this information to comply with laws that restrict collection and disclosure of personal information belonging to minors, for recruitment purposes, to measure the appeal and effectiveness of our services with members of particular groups, and to provide services to you.
- Commercial Information: When you engage in transactions with us, we do not create records of goods or services purchased or considered, as well as purchasing or consuming histories or tendencies.
- Biometric Information: We collect information about your physiological, biological, and behavioral characteristics only as necessary to provide requested services to you.
- Internet or Other Electronic Network Activity Information: We collect information about your browsing history, search history, information regarding your interaction with websites, and applications or advertisements automatically when you utilize our Services. We use this information to gauge online activity on our website, measure the effectiveness of our Services, and to provide you with relevant information, advertisements and offers based on your online activities.
- Geolocation Data: As described above, we collect your IP address automatically when you use some of our Services. We may be able to determine your general location based on the IP address.
- Audio, electronic, visual, thermal, olfactory, or similar information: We collect your photographic or video image in order to maintain the security of our systems and physical locations. We do not collect any thermal, olfactory, or similar information about you.
- Professional or employment-related information: We collect information about your current employer and your employment history. We use this information to conduct background and other screening activities, and to promote our Services to others.
- Education information: We collect information about the institutions you have attended and the level of education you have attained. We use this information to conduct background and other screening activities, and to promote our Services to others.
- Inferences drawn to create a profile about a consumer reflecting the consumer’s preferences or characteristics: We may analyze your actual or likely preferences through a series of computer processes. On some occasions we may add our observations to your internal profile. We use this information to gauge and develop our marketing activities, measure the appeal and effectiveness of our Services, applications, and tools, and to provide you with targeted information, advertisements, and offers.
We may use any of the categories of information listed above for other business or operational purposes compatible with the context in which the Personal Information was collected.
Right to Know/Access Information
You have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collect it, and the third parties and service providers with whom we share it. You may submit such a request as described below. To protect our your Personal Information, we are required to verify your identify before we can act on your request.
Right to Request Deletion of Information
You have the right to request in certain circumstances that we delete any Personal Information that we have collected directly from you. You may submit such a request as described below. To protect your Personal Information, we are required to verify your identify before we can act on your request. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.
How to Submit a Request:
You may submit a request to exercise your rights to know/access or delete your Personal Information through one of two means:
(1) By filling out a Consumer Data Request Form available here.
(2) By calling us at 415-357-4600.
In order to process your request to know/access or delete Personal Information we collect, disclose, or sell, we must verify your request. We do this by asking you to provide personal identifiers we can match against information we may have collected from you previously; and confirm your request using the email or telephone account stated in the request.
You may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf. We require that you and the individual complete notarized affidavit in order to verify the identity of the authorized agent and confirm that you have authorized them to act on your behalf. Parents of minor children may submit a birth of the child certificate in lieu of an affidavit, in order to make requests on the child’s behalf.
Right to Opt Out of Sale of Personal Information to Third Parties
You have the right to opt out of any sale of your Personal Information by L&K to third parties. However, we do not sell information to third parties. To “sell” information means to disclose it to a company for monetary or other benefit. A company may be considered a third party either because the purpose of sharing is not an enumerated business purpose under California law, or because our contract does not restrict them from using Personal Information for other purposes.
Right to Information Regarding Participation in Data Sharing for Financial Incentives
You have the right to be free from discrimination based on your exercise of your CCPA rights. We will not discriminate against you should you choose to exercise any of your CCPA rights.
We may make changes to this Policy from time to time. We will post any changes to this location, and such changes will become effective when they are posted. Any material changes to the Policy will be published on this website. By your continued use of our Services, you consent to the terms of the revised Policy.
For questions about our privacy practices, please send us an email at email@example.com or write to us at the address below:
Lafayette & Kumagai LLP
1300 Clay Street, Suite 810
Oakland, CA 94612